Facebook is the most popular social networking site. For this reason, it’s imperative that as an online business owner, you utilize its popularity efficiently. This means getting as many Facebook page likes as possible. When your page has many likes, it tells Google that people love the content you offer them, and that makes them rank your site higher in search results pages. When your site ranks high, people can find you when they search for keywords relevant to your niche.

Creating a Facebook page and posting content to it isn’t enough to attract likes. You need to market your Facebook page to get the first couple hundred likes that will propel the page to show up in search results pages. Once the page takes off organically, you’ll receive likes without effort. The following are three steps to boost Facebook likes.

Step #1:  Start a Facebook Ads Campaign
When you place Facebook ads, people interested in types of services and products you offer will see your ad in the left sidebar of their screen. If your ad is attractive, people will simply click on “like” to add you to their feed. When these people click on “like,” the fact they liked your page will also appear in their timeline, which means your page gets attention there as well.

To set up a Facebook ads campaign, simply click on the advertisement in your page’s sidebar for Facebook ads. This will take you to a screen that will guide you through the process of setting up your budget, payment method, and creating your ad.

Creating an effective ad can be difficult for some people. Since there are hundreds of ads on Facebook each day, standing out from the crowd is crucial. The ads that get the most likes are the ones that ask people a question or describe their situation. Here are some examples:

1 – Click “like” if you’ve ever wanted to lose weight.
2 – Are you struggling to lose weight this year? If so, click “like.”

The ads must spark emotion in your audience. It must make them nod their head and think, “Yes, definitely, so I will click like.”

Step #2: Share the Like Button on Websites, Place of Business, and In Emails
While your Facebook ad runs, it’s important to implement other marketing strategies. There are three ways in which you can ask people to like your page.

1 – Posting a like button on you website.
2 – Posting a sign at your place of business that asks people to like you on Facebook.
3 – Attaching a request to like your page in your email signature.

By promoting your Facebook page to people you know and website traffic, you advertise your Facebook page for free to people who are already interested in your services and products.

Step #3: Posting Valuable Information
When people like your Facebook page, they will receive your status updates in their feed. They do not want to be bothered with content they do not like, so if you don’t have interesting content on your page, people will not add you to their feed.

To post valuable information, you must learn what your target audience regards interesting and beneficial. That means it’s important to research your target audience.

Follow people interested in the products and services you sell on many different social networking sites to see what they are posting. Soon you’ll notice what they usually share with their followers. Most people share three types of content:

1 – Interesting, short, and informative videos
2 – Attractive and meaningful images
3 – Instructional articles that help people solve a problem

Some people share all three types of content, which means you’re free to choose one type or all three to post on your Facebook page.

Facebook Marketing Is Business Marketing
When you market your Facebook page, you are marketing your business. Many people fail to see the link because they don’t believe that people are noticing their business when they decide to like their Facebook page. That is incorrect though.

Social media is increasingly becoming the #1 source of traffic for many websites. This is because people online are using social media to find out about businesses from reading what others are saying about it. If you can get hundreds or thousands of people to like your Facebook Page, it shows that you offer something valuable to people. That means people will be more inclined to go to your website and use your services and products.

Facebook marketing is business marketing because you are building your brand. The only way people will know about your business is if you show it to them. With millions of people all over the world on social media, the most popular being Facebook, you can’t deny that Facebook page marketing is well worth the time and effort you put into it.