Everywhere you look on the web today, the spread of social media remains a constant. Clearly, social media is here to stay and your business cannot afford to be left behind. Social activities are driving customer perceptions and purchasing decisions in a huge way. Google and Bing are using social signals extensively in their ranking decisions and the buzz that social conversations are generating cannot be ignored by any business.
This is where we come in. We try to make sense of all that is going on by turning your readers into sales leads and building a meaningful following of evangelists that promote your business. Our solutions and strategies at CrayFish Media have a tangible return on investment and produce results that drive traffic, sales and revenue for our clients.
Here is a breakdown of what we can do for you:
Social Media Management
Managing your social media presence can be a full-time job that requires a team-based approach with constant effort. Just keeping teams working together and on the same page is a huge task in itself. Most businesses do not have the time or the expertise to manage all their social media channels on their own. It takes real effort to monitor competitor activity, fan activity and establish new ways of engagement.
Our social media management activities include creating content, scheduling its distribution, monitoring its life online and creating engagement around it. On a daily basis, our teams interact with hundreds of individuals, helping you understand your audience and building relationships with your clients. Keeping track of all this information can be a burden if you do not have a dedicated team to help with that. Fortunately, we have what it takes to get it done and keep your business growing.
Social media has always been about sharing engaging content and moving people to spread it. However, you need to have engaging content in the first place before you can share it. Our dedicated team is able to do just that. They are mandated with producing emotionally charged content, whether it’s press releases or blog posts, on a regular basis.
Social media marketing starts with great content that is worth sharing. At CrayFish Media, we offer to write high quality posts as part of our social media marketing that reflect your brand’s product and service offering, and that reflect your company’s culture. Content is also customized to appeal to specific audiences, which further creates engagement among your target audiences on such sites as StumbleUpon, Digg and Facebook.
To keep your brand’s voice consistent, we develop a calendar to help us space out your content throughout the day and week while keeping engagement high at all times. This calendar also helps us to determine what content is lacking, and make informed decisions based on these findings. By use of social media management software, we are also able to schedule your tweets and posts when they are most likely to be seen by followers in order to garner a larger number of likes, retweets and +1s.
Custom Social Media Campaigns
Social media engagement can take many forms beyond just posting and commenting. Running polls, surveys, adding coupons, and using video and graphics to encourage engagement, are other ways we keep your followers coming back. Variety is the spice of life, and in social media, it is the very essence of keeping interest high. When you show your audience that you have more than one or two ways to share content in interesting ways, you come across as being authentic, helpful and interesting, and therefore worth a like, retweet or a +1.
By breaking down the formal barriers of communication by utilizing polls, surveys and games in your social media engagement strategies, you are better able to determine what ticks with your audience and then tailor and adapt your messages using these methods to create an active and engaged following, and keep participation on your social platforms high.
Social Media Analytics and Consultation
Without business intelligence, you can never really tell whether your efforts are proving effective or not. CrayFish Media aims to offer customers detailed analytics reports about their social media activities to help them determine if they are generating more traffic, leads and a steady loyal following that ultimately converts to customers.
We believe in transparency when it comes to what we are doing for our clients. By offering social media analytics, we are better able to offer advice on what works and what doesn’t. In order to paint a better picture for our customers, we look at the various stats from social media activity and take either a top down or a bottom up approach when advising our customers.
We are also budget-conscious and aim to offer exactly what our customers need without breaking the bank. Our affordable social media marketing packages are accessible to almost any business looking to establish and maintain an online presence. Please visit our packages page to learn more about our prices and plans.